About WHAM! Lab

Built Inside the Hobby. Designed for the People Who Live It.

WHAM! Lab wasn’t formed in a corporate boardroom — it was born in the middle of a comic shop.

The idea began when Matt Griese, creator of WHAM! Stand, crossed paths with Edward Greenberg, one of the partners behind Collector’s Paradise, a three-location comic book store chain serving the greater Los Angeles area. Both came from different sides of the counter, but shared the same frustration: Comic displays were outdated, inflexible, and never designed by people who actually used them.

From WHAM! Stand to Something Bigger

At the time, WHAM! Stand was already pushing boundaries in the comic book hobby. Using 3D printing and smart design, Matt created innovative display solutions for his clientele of collectors — most notably WHAMblems, a magnetic emblem designed to fit on a variety of different WHAM! Stand products. These products stood out because they were both eye-catching and innovative.

As these products gained traction with collectors, a new realization emerged: Comic book stores needed this level of innovation even more.
And that’s where Edward’s real-world retail experience would come into play.

The Birth of the WHAM! Modular System

Realizing that most comic shop owners were stuck with static signage and displays that couldn’t adapt to their everchanging inventory, Matt and Edward began developing what would become the WHAM! Modular and Grip Systems - a fully interchangeable, snap signage and display system designed specifically for comic book and collectible retail.

The core idea was simple, but powerful:
-One central sign system
-Strong attachment points using our WHAM! Grip System
-Interchangeable connectors for shelves, hooks, book ledges, slabs, signage, and future accessories
-Instead of replacing displays every time inventory changed, stores could reconfigure in seconds.
-No tools. No damage. No clutter.

One sign. Every shelf. That’s the WHAM! Modular System. This isn’t just a product, but a system built to evolve with the hobby.

WHAM! Lab Is Formed

To formalize the partnership and bring the vision to life, WHAM! Lab was formed. Our mission was clear:
Create a modular, modern display system designed by people in the hobby, for the hobby.

From day one, WHAM! Lab set out to serve three distinct, but connected audiences:

Comic Book & Collectible Stores
Retail-grade systems that:
-Adapt to changing stock
-Improve visual merchandising
-Reduce long-term fixture costs
-Look as premium as the products they display

Independent Sellers & Show Dealers
Portable, configurable solutions for:
-Conventions
-Pop-ups and other Temporary retail setups
-Sellers who need flexibility without sacrificing presentation

Comic Book Collectors
Display tools that:
-Respect the art
-Protect the book
-Elevate personal collections
-Grow and change over time

Designed to Evolve

WHAM! Lab isn’t about a single product — it’s about an ecosystem where every piece is meant to connect, adapt, and expand. Whether you’re running a multi-location store, setting up a show booth, or curating your personal wall of comic book grails, WHAM! Lab's ecosystem are built to grow and adapt with you. Never stand still.

Designed by people in the hobby, for the hobby.
That's WHAM! Lab